AI Insights · Timothy · July 2022
Top 5 Beauty Retail Apps on iOS in Switzerland - Q2 2022
Discover the performance of the top beauty retail apps on iOS in Switzerland during Q2 2022, including trends in downloads, active users, and revenue.
In Q2 2022, the top 5 beauty retail apps on the iOS platform in Switzerland demonstrated varied performance trends in weekly downloads and active users.
Douglas - Parfüm & Kosmetik saw its weekly downloads fluctuate, peaking at around 1.1K in early May and then stabilizing around 700-900 downloads per week for the rest of the quarter. Active users peaked at approximately 3.9K in early May, followed by a slight decline, ending the quarter with around 3.6K users.
GLAMOUR Shopping experienced a significant drop in downloads in April, reaching as low as 1 download in late April. However, it saw a recovery in June, peaking at around 133 downloads in the final week. Active users mirrored this trend, with a low of 51 in late May and a rise to 168 by the end of June.
BEAUTY BAY had a relatively stable performance with weekly downloads ranging between 20 and 129. The number of active users showed minor fluctuations, maintaining an average of about 700 users throughout the quarter.
Lush Fresh Handmade Cosmetics had minimal activity in terms of downloads, with a maximum of 24 downloads in early June. Active users data was only available for one week in June, showing 10 active users.
Nykaa – Makeup/Beauty Shopping had low but consistent weekly downloads, peaking at 19 in mid-May. Active users remained steady, averaging around 60 users per week.
These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower’s platform.
